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Facebook has released two blueprints for helping businesses become more social.
The company also commissioned a study that says firms want to be more social, but are having trouble executing. The study was conducted with 101 VP- and C-level marketing professionals and by interviewing 12 CEOs, CMOs, and VPs of marketing.
- 76% of marketing professionals surveyed agreed that social media is important for brand building
- 72 % agreed that it is important for customer loyalty.
- 59 % believed that companies that don’t fully embrace social media will not survive in the future.
- 71 % of marketing leaders surveyed believe companies can gain a competitive advantage through social media
- Only 33 percent currently have a long-term strategy for becoming a social business.
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